Blog: What It Is and How to Get Started (the Best 17 Answers)

To attract clients, showcase your expertise, make yourself known, or improve your natural referencing (SEO), creating a blog is an excellent solution.

If you also wish to position yourself as an expert in your field through quality content, discover through this article the different steps to launch your blog!

To attract clients, showcase your expertise, make yourself known, or improve your natural referencing (SEO), creating a blog is an excellent solution.

1. What is a Blog?

A blog is a website (or part) used in a personal or professional context to share content.

This term was invented by Jorn Barger in 1997. Originally, a blog was more of a “personal diary,” but today, it serves the goals of many businesses.

Publications are regular and sorted in reverse chronological order (the most recent first) and generally deal with a particular theme.

Moreover, blogging is a platform that allows you to engage your readers: they can comment on your articles and share them on their social networks.

2. What is Blogging?

The principle of blogging is to maintain a blog: write and publish content on the platform.

When you are blogging, your main mission is to write articles according to the editorial charter and schedule you defined beforehand.

And you will, of course, need to monitor, perform natural referencing (SEO) of your blog, use social media to share your content, and maybe even take photos and videos.

3. Why Should You Blog?

Below are our top 4 reasons why you should write:

  • If you are passionate about a subject or wish to value your expertise. When you write your blog articles, it’s very interesting to share your knowledge, inspire, and exchange with a community that has the same interests as you.
  • If you want to live from writing. Monetizing your blog can generate a decent passive income.
  • If you want to gain visibility and make your brand/company known. The website is a source of qualified traffic, it is of great help to optimize your referencing and develop your notoriety.
  • If you like to write and stimulate your creativity. A blog requires finding ideas and constantly renewing your inspiration.

4. How Much Does Creating a Blog Cost?

The cost of creating your blog will depend on different factors:

  • The hosting platform you choose, I recommend o2switch, which offers all-inclusive hosting.
  • The blog editor you will use, WordPress, Wix, Blogger, etc., as well as the themes and templates you may buy.

Finally, the budget will vary depending on whether you create your blog yourself or go through an external service provider.

5. How to Attract Readers to My Blog?

To attract readers to your blog without spending a significant advertising budget, follow the steps below:

  • The first thing to do is to work on and optimize the SEO of your blog. Without being an SEO professional, there are different things you can do: use keywords, define a title tag and meta-description, insert Alt tags on images…
  • Pay great attention to your title, it’s the first thing people will see on Google and it’s largely because of it that readers will decide to click to learn more.
  • Be regular in publishing your articles. This way, you encourage your audience to visit your website regularly. Moreover, consistency is beneficial for the indexing of your articles.
  • Share your website on your social media to gain visibility. Depending on your field and your targets, Facebook, Instagram, LinkedIn, Pinterest, etc.
  • Set up a subscription newsletter to inform your readers that a new article is published on your blog.
  • Finally, exchange with your community, they will be able to share their desires and this allows creating a relationship of trust.

6. How to Get Paid with a website?

If you want to make a living on the Internet with blogging or simply generate an additional passive income, three solutions are available to you: advertising, affiliate marketing, selling products and online training sales.


To give you a boost and reach a wider audience that matches your persona, advertising is an excellent solution.

You can decide to advertise on Google Ads (advertising on the search network, on the display network, or video advertising).

You also have the option to choose sponsored posts on social networks.

In both cases, the goal will be to encourage your audience to click on an article link, to sign up for your newsletter, to generate traffic on your website…


Affiliation is one of the most popular techniques to make a living thanks to blogging.

The principle is very simple: you are the intermediary between your readers and a company.

You add in your content, a link, a button, or a banner that redirects to a website and when your visitors click and buy a product on this site from your website, you earn a commission.

This commission varies depending on the affiliate platform you have chosen (Casaneo, MyLead, Awin…). It can reach up to 30% on the sale made.

Selling Products and Services

To monetize your website, you can also consider selling your own products.

It can be digital products, e-books, printable content, tutorials, software, graphic creations, experiences…

An infopreneur can also sell coaching sessions or courses.

7. Can You Create a Blog for Free?

Creating a blog does not cost much. You can start a website with minimal investment and sometimes even for free.

When you launch a site, you must decide whether you want to use a hosting platform like o2switch or opt for a free platform like WordPress or Blogger.

When you use a free platform, you will have to comply with the platform’s restrictions and will rarely be able to make money with it. I therefore recommend opting for a paid option.

8. Who Can Blog?

Anyone can blog.

No matter your age, qualifications, or passions, whether you are an individual, entrepreneur, or company, the love of writing and inspiration are enough to maintain a website.

You do not need to be a journalist or a writing expert, as many may think. Your writing skills, as well as your knowledge in digital communication and the web, will develop by practicing.

If you are motivated and disciplined, you are able to create a profitable blogging website!

9. How to Create a Culinary Blog?

You are passionate about cooking and wish to share your passion? Yum.

To create a culinary blog, you must first follow the three steps common to any website creation: choosing the hosting, domain name, and article editor.

Once this is done, you will be able to make strategic decisions related to your website theme, which is cooking:

  • The positioning of your blog: whether it’s content, recipes, tastings, reviews of cookbooks, cooking from a region or country, etc., or your target audience.
  • The choice of your partners: brand or type of products, restaurants or local producers, etc.

Do not underestimate the monitoring related to the launch and maintenance of your website! In cooking, as in all areas, others have launched before you, tested, and proven things that can be as many tracks and sources of inspiration for your project.

10. How to Create a Travel Blog?

If you want to launch a travel blog to share your itineraries and take your readers on a journey, follow the steps below:

  • The first step is to determine the platform you will use to create your website.
  • You then need to choose your domain name and the name of your website.
  • The third step is to choose the host of your website.
  • Finally, after having surveyed the actors in your field, you can work on your strategy: your positioning, the choice of content according to your target, your potential partners, the creation of a publication schedule, the definition of your visual identity…

11. How to Create a Fashion Blog?

The important thing when you start blogging is to determine your strategy beforehand.

  • What is your audience? What is it looking for? What does it expect that it will not find elsewhere?
  • What are your competitors doing? How are they positioned? How can you differentiate yourself?
  • What type of content do you want to share? Fashion advice, trends, ethical brands, presentation of outfits, selection of the best boutiques, events, etc.
  • What tone do you want to use? Friendly, complicit, informal, familiar, using “vous” or “tu”, etc.
  • What is the best communication strategy to promote your fashion website? Strategy on social networks, choice of fashion influencers, advertising, etc.

Once you know where you are going, you can start creating your website.

For this, you will need to determine the platform of your choice, choose and buy your domain name, select your host, and create your website in your image.

12. How to Create a Beauty Blog?

Makeup, organic beauty products, homemade recipes, face creams, hairstyling, and manicure are very trendy beauty themes.

If beauty is your passion and you wish to start blogging, you must first choose your niche to position yourself as an expert.

To create a successful beauty website, it is essential to have a well-thought-out editorial strategy.

I therefore advise you first to answer the questions below:

  • What is the objective of your blog?
  • Who are your readers? And what is their profile?
  • What is your editorial line?
  • What means of communication will you use to make your blog known?

You can then move on to the creation of your beauty website:

  • Purchase of the domain name,
  • Choice of the publishing platform (WordPress, Wix, Blogger…),
  • Choice of the host,
  • Creation of your website.

13. What is WordPress?

WordPress is software, a content management system, which allows you to create websites.

WordPress represents more than 40% of websites worldwide, impressive!

It offers its users unlimited possibilities in terms of creation and development: customizable designs, SEO tools, high security, 55,000 available extensions…

It’s the ideal tool to create a powerful and impactful site.

14. Should I Use or

If you choose to use the WordPress solution for creating your blog, you will see that there are two possibilities: and

Consider as a turnkey formula.

It seems to be the simplest solution at first glance, but it’s far from reality!

Prefer the free version of WordPress,

With it, you have full control over your hosting manager and your database. requires more understanding of a website’s environment, but it remains relatively simple.

Via, your website is 100% under your control, so you manage its security yourself, and without mastery, you risk losing your content.

The advantage if you choose this version (which we advise) is that it offers the highest level of customization and all the power of an unrestricted CMS.

15. How Often Should I Post on My Blog?

There is no specific rule regarding the publication frequency you should have for your website.

The important thing is consistency and regularity.

You must find the right balance between quality and quantity.

Keep in mind, however, that the publication frequency and the number of articles published on your website influence the traffic you will generate.

Set yourself a manageable and coherent pace with your workload, for example, one article per week. You can always adjust this rhythm according to your possibilities.

Being consistent in your publications allows you to be visible on search engines and maintain a link with your community by creating habits and a certain expectation.

16. Is There a Way to Write My Articles Faster?

Yes, automatic writing tools, such as Jasper (formerly Jarvis), which I tested here, are excellent writing aids. The idea is not to entrust them with writing an article from A to Z, but to help you go faster or when inspiration is not there.

17. Can I Put Google AdSense on My Blog?

Google AdSense allows content creators to monetize their articles through advertising.

The principle is as follows: you make one or more advertising spaces available on your website, and it is the advertisers who create and pay for the ads to promote their products. Products that, rest assured, are generally in line with your content or your audience.

Your remuneration then varies according to the number of visits and clicks generated by the advertisements on your website.

It is entirely possible to integrate Google AdSense on your WordPress site.

You just need to download and configure Site Kit by Google on your website and follow the plug-in’s instructions.


With 7+ years in the field, I, Monica Waldron, founded, embodying my passion and expertise in business journalism and growth marketing. Aiding 100+ startups, I specialize in several realms including SEO and AI Writing, and am dedicated to providing strategic and actionable insights through my platform, establishing myself as a reliable entity in the business community.

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Effective Content Creation: The Secret to a 7-Figure Business Pipeline
Effective Content Creation: The Secret to a 7-Figure Business Pipeline